On October 28th I paid $10 to promote the following post for 2 days.
This isn’t the most scientific experimentation. I literally promoted a single post with a small $10 budget. But maybe, just maybe it will give you some insight before you drop any of your own cash.
Before the promotion, the post had 157 likes and 0 comments and my account had 843 followers.
View this post on Instagram
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When you select to promote an Instagram post you have some options. First, your budget, then your objective, where clicking the ad takes the visitor, who you want your audience to be and how many days you want the promotion to last. As you’ll see in the screenshot below, for $10 Instagram estimated my promotion would reach 3600 – 9600 people.
11:59 PM on 10/28 here’s where my post stats stood:
+7 likes (164 total)
+7 followers (850 total)
11:59 PM 10/29 with 10 hours left on the promotion:
+10 likes (174)
-1 followers (849)
By the end of the promotion:
+18 likes (175)
+5 followers (848)