Is anyone else here nostalgic for printed toy catalogs?
I’m talking about this way too late for it to be useful for your gift buying this year, but I wanted to talk about it anyway :P
I was a kid in the 90s and early 2000s. I remember fervently looking through the toy section of the JC Penny’s catalog, dog-earing pages and even cutting out the pictures of the best toys and placing them in my view binder cover. It was a very special binder that held floppy disks of my Crayola Make a Masterpiece digital drawings and print outs of some of those same drawings, and then on the cover were mini cabbage patch dolls that Santa never got around to bringing me.
When I’ve talked about this to peers as of late, they nostalgically mention the Toys R Us toy catalog, but for some reason I don’t remember that one as well.
This joy at pictures of tiny things I could maybe own didn’t stop at Christmas toy catalogs though. The Dollshouse Emporium used to produce printed catalogs. Each category featured a room display with letters corresponding to that item’s product listing. The little dollhouse scenes with ornate furniture, and toys for the toys told me stories and I longed for every piece. They were exponentially out of my price range however, so I just enjoyed their 2-D counterparts. I ordered a catalog to fill this void, but that will be for another post :P
In attempting to fill the void that Toys R Us left, other retailers decided to release printed versions of their toy offerings this year. Of course Toys R Us says they’re coming back, and KB Toys said they’d be back by this coming Christmas, but it doesn’t seem those things are coming to light yet.
However, Target, Walmart and Amazon all released printed versions of their catalogs this year. Worse for the environment I have to admit, but I was also stoked about it. Amazon left me off their mailing list, I tried to call them out on twitter (I’ve bought plenty of toys from them this past years, I mean we bought an LOL Surprise house, what more do they need?), but to no avail. Target did send me theirs though (shout out to Target, although it was addressed to an Ashley, but at my address). And all three can be found and perused online.
Click on each catalog cover to be taken to that specific digital catalog.